Charities need great content
Anyone working in marketing or fundraising for a charity will understand the importance of producing great content that engages emotionally and stands out from the plethora of other information vying for supporters' attention.
Charity Comms is a great organisation that champions best practice in this area. I've written another thought piece for their members which you can read at http://www.charitycomms.org.uk/articles/content-is-king
There's plenty of other interesting reads on this site so do take a look.