Open as unusual

I wandered past the Wellcome Collection yesterday, which is undergoing a spot of renovation. I smiled to myself when I saw this sign. Love the fact that they've used a potential disruption to customers to convey some brand personality. 

This reminded me what they're about - feeding the curious with strange facts

I did actually pop in but only had time to sample their clementine and almond cake - I obviously have curious tastebuds!